The holiday, which came into the life of modern people from the ancient Celts, is celebrated today in most countries. It's Halloween (or Samhain as it used to be called). On the night of October 31 to November 1, many people organize home parties to mark this holiday. Since the celebration is not entirely ordinary, the design of the event, costumes, and even invitations must correspond to the occasion.
Halloween Letter Ideas
There are several options for how to connect the holiday and company products. Here are some ideas to consider.
Collections of thematic products
First of all, the selections include products for Halloween: costumes, decorations, makeup, souvenirs and gifts, sweet treats. Product selections with discounts will spur demand and help increase sales.
Product selections will also be relevant for online stores that sell:
- clothing and jewelry;
- household products;
- decorative cosmetics;
- furniture;
- household appliances and electronics;
- pet supplies.
Typically, stores select themed products for promotions. For example, a furniture store may include in its selection an orange chest of drawers, a red “vampire” chair, a clothing store may include clothes in black, red, and orange tones. “Read-City” offered a discount on books about magic and scary stories in honor of the holiday.
Thematic event from “Read City”
Mailings for “non-scary” products
If you're selling non-scary products, you can still use Halloween as an information drive. Here you need to get creative, for example, build a letter based on opposition. This is how they played up the idea of the holiday in the newsletter of the bed linen store Spim.ru, offering ideas for a safe sleep:
Halloween newsletter for non-themed products
And marketers from the OneTwoTrip ticket service called the newsletter “Anti-Halloween” and selected ideas for non-scary travel:
Halloween ticket service newsletter with non-scary travel ideas
Useful tips for your Halloween email newsletter
Useful tips and interesting facts from the history of the holiday will help brighten up your Halloween sales letters. Such a letter can be included in a holiday series, which we will talk about below.
An interesting and useful newsletter was prepared by the 4 Paws pet supply store. It tells how not to harm your dog or cat during the celebration. Links to sections of the site with pet products have been included in the tips. The newsletter turned out to be useful for both readers and the store:
Halloween newsletter from a pet supply store with tips on “How to take care of an animal on the holiday”
Fears and mistakes: content mailing
Another idea for a content-based Halloween email is to address customer fears about a purchase or discuss common mistakes.
Content mailing for Halloween, in which customers' fears are expressed
The photography school’s newsletter described four fears of a novice photographer:
Halloween photography school newsletter describing the fears of a novice photographer
Mailings with a game element
During the holidays it is customary to give gifts, and stores usually offer discounts. If you encrypt the promotional code and make the recipients “squeak their brains” a little, it will turn out much more interesting. Gamified mechanics help to engage customers and make more sales.
See how Contented implemented it.
The promotional code is encrypted in Halloween-themed riddles
Halloween culinary master class for children's table
For such an occasion you will need special treats. Do not forget that the Halloween menu for children should be composed of healthy products. Well, we should try to make the design a little otherworldly.
Snack "Spiders"
You will need boiled eggs (6 pcs.), pitted olives, ketchup and mayonnaise. Cut the eggs into halves lengthwise. From the halves of olives, make bodies, 1 on each egg. Cut spider legs from the remaining olives. Garnish with sauces.
Hot pepper lanterns
Halloween food should not only contain snacks, but also substantial DIY recipes.
Ingredients: - spaghetti; - chopped meat; - onion; - tomato sauce; — bell pepper by number of servings.
Fry the onion, minced meat and tomato sauce in a frying pan, adding successively. Don't forget that the table is for children, so don't overdo it with spices. Boil the spaghetti and drain in a colander. While the filling is preparing, wash the peppers, cut off their tops and remove the seeds. Using a sharp knife, cut triangular eyes and noses and toothy smiles into the peppers. Mix spaghetti with minced meat and stuff the peppers with it. Cover with the previously cut lids and serve.
Witch fingers
Of all the Halloween foods for kids, they will certainly enjoy baking the most.
For it you will need: - 1 egg; — 200-250 grams of butter; - 2.5 cups flour; - a glass of sugar; - 1 tsp. vanilla sugar; - blanched almonds.
Knead the dough and leave in the refrigerator for half an hour. Preheat the oven to 180 degrees. Roll the dough into small sausages and shape them into finger shapes. Use a knife to make grooves representing wrinkles and phalanges. Insert almond “nails”. Bake for about 20 minutes. The result will be finger-licking good!
Edible brooms
Cut the hard cheese slices so that they have a long fringe. Wrap a pickle stick around the tip and secure with a piece of green onion grass.
DIY Sweet Worm Halloween Treats
All you need is jelly bags, water and long, wide straws for drinks. Cook the jelly base as indicated on the package, but use one and a half times less water. Let it cool a little. Cut the tubes in half and place them vertically in a glass or jar very tightly to each other and to the bottom. Pour jelly into them. Leave in the refrigerator for 8 hours. Once set, run the straws under hot water for a few seconds and gently squeeze the worms out. Ready. They can be served as a dessert or to decorate glasses with drinks.
Creative Email Subjects for Halloween
One of the effective literary devices when writing a subject line for Halloween is a pun or play on words. By using words in an unexpected way, you convey the holiday spirit and motivate the subscriber to open the letter.
Here's how well-known brands use puns and associations with the holiday:
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