Looking for sports event ideas to promote your club or fitness studio ? Perhaps you want to build a community and maintain member loyalty?
In this article , we share 15 different ideas to get you started, as well as some tips for running a successful sporting event too.
We briefly covered the events in our article on fitness marketing ideas, but since they are such an effective promotion method , we decided to go further. Feel free to browse the subheadings for quick ideas or read all the details...
How Effective Are Sports Events?
Short answer = very. Running events is a great way to increase sales and build a community. In fact, most marketers believe that events are the single most effective marketing channel when compared to digital advertising, email marketing, and content marketing.
A huge proportion of event participants turn into paying clients. Research shows that a whopping 70% of users become repeat customers after an experienced marketing event. With results like this, including events in your sports marketing plan, net-brainer.
“70% of users become repeat customers after an experienced marketing event.”
So now that you know they are effective, let's move on to some real ideas you can implement...
Presentation of the Olympians
When our colleagues have had a little snack and are ready to warm up, we suggest continuing with the opening ceremony of the Olympic Games.
To do this, we will divide employees by department into different teams. As you know, each Olympic team has its own unique uniform. It's time to dress up!
Give some funny wigs, others Santa hats, thirds carnival glasses, and fourths ears (horns, clown noses). The point is for the team to have a clear differentiator. If employees prepare accessories for themselves, that would be welcome. Surely everything will be even more original :-). Look for ideas here...
And now - a procession of Olympians and a funny photo shoot, of course (when you also see the chief accountant in a clown wig).
We line up, announce the teams, walk the distance to the festive table as artistically as possible.
If there are prizes for the funniest performance, we reward the whole team at once!
Best Ideas For Sports Events
Events can come in a variety of formats and are ideal for launching new products or getting people to “try before they buy”. Here's a look at some sporting event ideas to get you started...
- Intra-club competitions or challenges
- Tasting events
- Social dinners
- Audience with…
- Train for local events
- Public Seminars
- Paid courses
- Internal workshops
- Triggering Events
- Customer Appreciation Days
- Charity fundraiser
- Retreats or fitness holidays
- Partner with complementary enterprises
- Train the trainer
- Online events
Now we'll dive into each of these ideas in more detail...
Figure skating
It's time to start sports competitions!
Figure skating is a very beautiful Olympic sport, which is famous for its beautiful and complex lifts. So we will demonstrate them! We call 5 men and 5 women. We put them in pairs and ask them to take turns performing the original lift from the Olympic figure skating program. The girl needs to be lifted and held for 5 seconds.
We award for the most difficult (brave, romantic, funny) support! And even if it won’t be as beautiful as in the photo, there will be a reason to laugh.
Idea #1 - Intra-Club Competitions or Challenges
Competitions and challenges are a great way to create a sense of community, which in turn increases retention. Make them fair and appealing to everyone by having categories for different abilities and learning goals (like time, distance, or calories).
Think carefully about whether you are running a competition or a Fitness Challenge, as they are slightly different. Competitions have a winner, so they tend to turn to more competitive members (ironically). On the other hand, the challenge can be more inclusive, since everyone who completes it is considered a success.
There are arguments for and against each option, but ultimately it will depend on what your members are likely to prefer.
Curling
Still an unusual sport for fans, but a beautiful word!
Let's start with curling, a quiz about the Olympic movement (can be held when employees are sitting at the festive table):
- how much does a curling stone weigh (19.96 kg)
- name three countries that hosted the last Winter Olympics (Salt Lake City, Turin, Vancouver)
- How many years ago did Moscow host the Summer Olympics? (33 years ago)
- there are many more questions here, for example: quiz
The smartest person gets a prize!
Idea No. 8 - Conducting Internal Seminars
They offer more flexibility than courses because they are one-time events that do not require a long-term commitment. Workshops tend to have a hands-on, hands-on element, as opposed to seminars, which tend to focus more on theory.
You can either charge for traffic or offer them for free to generate leads. Be sure to offer free seats to your existing customer base as an “exclusive loyalty benefit.”
The opening ceremony
As you know, there should be a bright show here.
If there are no entertainment acts from professionals, we organize employees. We won’t have time to learn complex formations with sports equipment, so we just hand out pom-poms like cheerleaders and show funny dance moves - let everyone dance their hearts out.
We promise a prize to the most exciting participant in the opening ceremony!
If more than 20 people have gathered at a corporate event, you can divide into 5 groups and make 5 circles, holding hands (these will be Olympic rings, like at the real opening ceremony). All this, naturally, in the form of a disco under the leadership of a presenter.
Idea No. 9 – Launching Sports Events in the Gym
Launching events ensures that new marketing campaigns start with a bang. Whether you're opening a new club, trying to generate pre-sales, or launching a new product, events are very effective.
Invite local journalists to come along with you to try out your new class, venue or equipment, so your launch will generate even more coverage and awareness. Promote it on social media and invite your entire existing database to participate.
Birthday party on trampolines
A sports children's birthday party is good because children have the opportunity to splash out their energy, take part in interesting competitions and relay races, and just have a good time. And trampolines are also great to jump on. To jump on a trampoline you do not need special equipment or shoes. Just light clothes and socks.
In the sports center https://www.nabatute.ru/programs-children.html and in the “Trampoline and Acrobatic Center” https://flydiving.ru/bac/ you will be offered a children's program with trainers. The birthday itself includes warm-up, trampoline training, jumping, games, relay races and competitions. True, both trampoline centers do not have a special room for the subsequent feast, so you will have to limit yourself exclusively to sports or move the sweet part of the holiday to another place. The cost of a birthday party on a trampoline in Moscow ranges from 12,000 to 25,000 rubles. Thus, you can organize an unusual sports children's birthday, spend time actively and usefully, and, perhaps, join a new exciting activity in the future.
Idea #11-Support Charity
Do your bit for charity and raise the corporate social responsibility flag. Choose a cause that means something to your members or aligns with your brand values. Then work together to organize a charity fitness event that will raise money for them and promote your business.
You get media coverage, your members get a feel-good message about their fitness efforts, and the charity gets donations. Oh, and everyone leaves feeling warm and fuzzy inside!
Olympic torch relay
A beautiful start to the holiday - a tribute to ancient traditions.
A Greek priestess costume is not that difficult to make. Dress up a beautiful employee, give her a beautiful candle. Everyone is sitting at the table, quiet music is playing. After all, it’s New Year, so the priestess can congratulate everyone on the holiday and pass the candle around. Something similar to a circular toast of alaverda: everyone says a short wish or greeting, passes the “Olympic flame” to the neighbor at the table.
It will be even more beautiful to light sparklers for each other. But this is not currently allowed in all establishments (fire departments may prohibit it), so check with the restaurant administration.
What should be lit as a large Olympic torch? Of course, a garland on the Christmas tree. Don't forget to turn off the lights everywhere... Beautiful! Festive! The first official toast from the company management can be voiced!
Another option to start the scenario is the mass dance sirtaki . The music instantly immerses you in Greece, and your employees could learn the movements during their vacation in this country with the animators :-).
Putting Your Ideas into Action for Sports Events
Now that you have a lot of amazing gym event ideas, it's time to put them into action. Here are some quick tips to help you host a successful event...
- Be clear in your purpose - why are you doing the event? What is your ultimate goal?
- Get yourself organized - make a project plan or checklist of everything that needs to be done.
- Remember the smallest details - it's the little things that really impress people.
- Include gifts and giveaways —choose high-quality items that people wear, wear, or use regularly (like tees, canvas bags, or water bottles) so that other people will see your brand.
- Have a promotional plan – know how you will generate visitors from the start (nobody wants an event with empty seats).
- Get feedback - so you can evaluate what worked well and how to improve next time.
By implementing these fitness activity ideas, you can generate more brand awareness, leads, and revenue for your business. Events are also an important part of community building, leading to better retention and loyalty . Whatever option you choose, be sure to plan it carefully to maximize its effectiveness.
Do you have other ideas for activities that you think should be included? Let us know using our contact form...
Like real athletes...
We call 5 people. The task is this: show the movements of the athletes (the most accurate and artistic will win). We line up the participants in a row, name winter sports, everyone tries to portray:
- Figure skating (relatively easy)
- Cross-country skiing (also easy)
- Ski jumping (artistry begins to show)
- Curling (first difficulties...)
- Skeleton (everyone gets lost here, since you have to lie on your stomach, the bravest ones lay down a towel, and put a microphone in front of their face so that it depicts the sound of a “skeleton” flying across the ice :-))
Congratulations to the athlete in prose, congratulations in your own words.
I hasten to congratulate you on your victory, The competition was a success, You smile cheerfully at us all from the step of the podium.
***
So rejoice from your heart and soul, Because today you are on top of the world! We hasten to congratulate you on your victory and may your mind, patience, and strength be with you!
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We sincerely congratulate you on your victory! And we wish you new achievements in the future! So that the passion to win is never lost! May everything always work out for you!
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Let there be prizes and medals in the future, So that all your plans become reality! Victory in everything, everywhere and always, We wish you not to know failure and shame!
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Now the medal has already been put on and you have a victory, It would be necessary to note this, I hint in love.
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Well, in general - congratulations, Your work was not in vain, May the victories multiply, May the cups all find you.
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And who is the most dexterous, fastest, bravest here?! And who is the champion here today? Who showed with skill and deed that only he is worthy of winning?
***
It was difficult to win, It’s easier to complain, whine, That all the judges are bad, That you’re on a bad streak!
***
But this is not all about you! Congratulations on your victory today, loving you sincerely, We do not lose faith in you!
Child's birthday in a fitness club - analyzing a new trend
What to do if traditional children's celebrations (at home, in a cafe or outdoors) no longer cause delight? The modern fitness industry has found the answer to this question. In recent years, holding birthday parties in fitness clubs has become increasingly popular. This is likely due to the growing popularity of children's fitness in general. This way of holding a celebration is unusual and interesting both for children and for the coaches leading the process.
Irina Zhiganova, an expert in children’s fitness at the X-Fit club network, talks about how such sports events are held.
Most large fitness centers, in addition to gyms, also have rooms for children's fitness, saltwater pools and a fitness cafe. All this gives a lot of scope to the imagination of event organizers.
An exciting program is prepared for children, attended by experienced instructors. We develop the plot of games, hold various competitions and sports relay races, come up with riddles and offer children other entertainment related to a common theme.
Children, together with coaches, travel throughout the club, perform various tasks (both active and calm mental), and at the end they find a treasure. During the event, parents can either participate in the action and take pictures of their children, or relax in the beauty salon and eat in the fitness cafe.
Undoubtedly, a sports birthday is not only a fun time, but also has health benefits.
“For each celebration, its own entertainment program is developed,” says Irina Zhiganova, an expert in children’s fitness at the federal network of fitness clubs X-Fit. – When applying for a birthday party, parents should discuss a number of important points with the organizers in advance. This is the age of the birthday boy and his friends, the hobbies of the children, the number of guests, the script itself and the proposed menu of festive treats. Business and premium class fitness clubs will offer you ready-made holiday programs or develop a special adventure for your child.”
We develop individual scenarios for each age group. They come in different formats: general developmental, gaming, correctional, special and applied. For the youngest (3–5 years old), classes are held in a playful way, which makes the training not only useful, but also interesting.
Children are invited to take part in “Gold of the Dwarves”, “The Adventure of the Minions”, “Sofia the First” and “Call of the Jungle”. The following scenarios have been prepared for six-year-old children in the fitness club: “According to the old pirate’s map”, “Star Wars”, “Olympics”, “Superheroes”, “Vikings”.
For older children (7–12 years old), the training process is aimed at strengthening all muscle groups, developing strength, flexibility, agility and endurance, as well as developing vital movements. For this age we have created the programs “Become a Superstar”, “Ford Boyard” and “Pajama Party”. For each adventure, we prepare accessories and outfits, and also create a playlist. For such events, props are purchased annually.
The duration of the trip most often varies from 2 to 3 hours. The location depends on the wishes of the parents and the choice of program. We organize children's parties in children's fitness rooms, group training rooms and in the swimming pool.
In the process of celebrating a sports birthday, children develop physically and take a break from everyday stress.
At the end of the entertainment program, children go to the club’s cafe, where healthy dishes are prepared for them. Our fitness cafe has a very wide selection of dishes for young visitors. Pizza, fruit drinks, ice cream and milkshakes are very popular.
The price of holding a sports event in the X-Fit fitness club is determined primarily by the number of guests and the duration of the event. The number of guests can vary from small groups of eight to large groups of thirty. Club membership and your region of residence also play a role. For example, organizing such an event costs clients of Moscow clubs approximately 13–18 thousand rubles.
HOW IS THE CELEBRATION GOING?
The team of the birthday boy and his guests arrives at the secret headquarters of the Hero Base, where they solve a number of intellectual problems. As a result of passing these tests, the squad receives the ammunition necessary for admission to the arena. In the arena, the team receives instructions, after which combat training begins. Each holiday scenario is fraught with a new danger for the scout troop of the Heroes Base. Faced with it, the team will have to use all the knowledge and skills that they gained during the tests to protect the Base from enemies. Having overcome all difficulties, the team returns to headquarters, where a festive banquet in honor of the victory awaits them, where the main character will be the birthday boy.
You can celebrate the inexpensive birthday of a child 8 years and older using one of the following scenarios:
- Digital War Suitable for curious children and science fiction lovers. Duration 2 hours. Players will have to solve riddles and fight with artificial intelligence. Suitable for children from 5 to 9 years old.
- Invasion of Neuros This scenario is designed for children who want to celebrate their birthday in an unusual way. The game is suitable for older ages – 8-14. The team is required to act decisively and make decisions with lightning speed. The squad awaits an exciting battle with the main villain of the Hero Base, Neuros.
Happy birthday greetings to the coach in prose
Happy Birthday!
We wish you patience with your students, successful implementation of their talent and, of course, prosperity in your coaching career. Let there be more cups and awards in your life, and most importantly, strength and health, energy and success. Remain the same wonderful example for your students and set new records! Dear coach, happy birthday to you. May this holiday give you fun, inspiration and many, many gifts from good people. May this year of your life be successful, successful and incredibly happy. I wish you health and confidence, perseverance and courage, new achievements and joyful accomplishments. Remain such a wonderful person for many years to come, help others discover their talents and take the best from life.
Our dear coach, we want to congratulate you on your birthday! Thank you very much for all your work and faith in us. We wish you good health, achievement of all goals and happy, colorful days. Let all your students achieve the best results, justifying all your efforts.
Happy birthday to our beloved coach, a wonderful person and a professional in his field! I would like to wish you endless energy, success in your achievements, health and strong patience. Thank you for your work and for believing in us.
Happy birthday, our dear coach! Thank you for the efforts you put into your students! We wish you to always remain the same kind, wise, sincere and wonderful person! Good health, vigor, fortitude, new achievements, all sorts of joys and peaceful skies above your head!
Happy birthday to a great coach, professional and wonderful person! We wish you constant development and the desire to improve yourself and those around you. Success, joy and pride in the results of your work. Let everything in your life be as you plan!
Dear coach, happy birthday to you! You are a master of your craft, a true mentor! Let your players become champions and charge you with the energy of victory. May the highest professional and personal goals be achieved and plans implemented. Excellent health, inspiration, career heights and optimism!
Our dear coach! We sincerely congratulate you on your birthday. Thank you for your work and for believing in us. Our successes are your merits. Be always healthy, strong, lucky, and may your students bring you joy and pride.
We wish you to always remain in great shape and achieve your goals! Let your life consist only of victories, joy and happiness! May good luck and good mood accompany you everywhere and in everything!
Happy birthday and thank you for your patient coaching. We wish you to have an inexhaustible supply of health and energy for further success in this activity.
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